Flexible Identity for the Valencian Film Archive of the Valencian Institute of Culture (Valencian Government) Reviving pop, punk, and counterculture. Advocating for socializing and sharing cinema. In the style of a Fanzine and as a form of revival, the Filmoteca's identity has been created with the assistance of the Exposure® typography by Federico Parra Barrios and edited by 205TF. Based on the play of light, the brand is presented with a variable identity. Inspired by self-publishing, for editorial use and publications, the brand employs a simple structure. The treatment of images complements the content, adding identity to the refined aesthetic. The use of leftover printer papers in random colors adds originality and spontaneity.