PERSONALBRAND Peto only as a mascot of PS:Digital Peto You know how Elon kicks people off Twitter now? Gabo They got some mail or something. Peto They received an email where is the meme, in which it is said that what are you still doing here, you should have been home a long time ago and by the way, you are fired, Elon. Gabo Well, thats cretinism. Peto Yes Yes. Gabo As we can laugh at it, but that is cretinism. Peto And then people write to you and then people write to HR that this is what I got, its just a joke, that Im actually staying here and they say no, this is the dismissal. Gabo Well, thats one thing, and another thing is that Ive already seen a lot of videos on Twitter, where those employees then do things that are totally bad, bad name for the company. Peto Clearly. Gabo You know, theyre kind of like giving videos about how Twitter has betrayed its mission, how its going somewhere, and so on. This means that as if this is the worst thing you can possibly want, that the employees own your brand as if they were talking about it, that it sucks. Peto And I have one more example with Elon and LinkedIn, imagine. You know that when a company hires people, you can put a hashtag like haring (???) in your profile. Hey so so blue wheel. Gabo Yes, I saw that. Peto And someone made a profile picture for Elon with a red wheel from the hashtag firing (???). Dude, the staff brand, how embroidered. Gabo Hello Peto . Peto Bye. Gabo Today we will talk about personal branding, which I think is a great topic. Even now, its so topical that it seems to be talked about a lot. And Ive been thinking a lot about this topic since we had Filip here, and thats his famous sentence, which I think has already become popular, which was that you have to push yourself until you feel sick, or as it was, while youre a Greek , thats not enough. Peto When you quote someone, at least remember the quote. Gabo And so I paraphrased it. Peto As long as you dont want to vomit from how much there is, its not enough. Gabo Well, this is, in my opinion, a basic rule, or one of those basic rules, which also applies to the brand or personal brand, which in my opinion is becoming more and more important, as shown by the various numbers that we will go over and talk about today So, what is a personal brand and how to create it and how to work with it. Peto I have two messages to start with. The first is that we are fulfilling a very old promise. I dont know if you remember. Gabo Oh yeah. No, I dont remember. Peto We made a promise for this episode, they made a promise in the episode about Linkedin, our favorite social network, dont even listen to it, but at the end we say, you know, were talking about LinkedIn all the time and what it actually is, relatively, like a bad marketing bad network and at the end we say that it is ok, but that it is, on the contrary, very good for building a personal brand, and that we will deal with that sometime next time. And now on YouTube videos its usually that a few moments later, hey and now its like 8 months later, look what an episode is. Gabo But I was interested, you remember what happened eight months ago, you listen to our episodes back hey, admit it. Peto I will not comment on this, and the second thing I want to say is that I completely disagree with you, even with the statement of Filip, despite the fact that I remember it and the main difference, and in my opinion, we probably do not agree on this, which of course is good for listening that I, for example, have a big problem with pushing my brand, or when someone pushes their brand as a name as a person, and then really, if it makes me want to vomit, I dont consider it a success, but I have no problem with it when some brand prints exactly the same. That I cant completely separate myself from the fact that there are too many people. That bothers me, but when there is a lot of something, as a marketer I understand that and I dont have a problem with it. Gabo I understand where you are going with this, but in my opinion, I will start like this, that everyone has a personal brand. Its like everybody with everybody when youre like living in some community of people and so on, thats what people say about you. I sometimes say that personal brand is what is said about you when you are not in the room and that is basically a good expression of it. This means that if everyone has a brand, even if you dont want to, as if everyone talks about you in some way, you have some kind of emotion in your name. Well, now, as the marketing and the world are going and so on, I think that the personal brand is becoming more and more important from different perspectives, and one of them is, of course, in my opinion, that classically in some consulting business or in business, in which Peć and I also work, it very often happens that you order someone, that you want that person to work on the campaign, and that is a personal brand. Well, Peťo looks like shes sour, but its realistic, how many people. Peto But wait, but no wait, you are absolutely right. Gabo How many people go to PS:Digital because I want Peťo Šebo to campaign for us. Peto Yes, you are absolutely right. I even got to the point where I admitted that my main role in PS:Digital is far from being that I dont manage the agency either. I have Blažka for that, we already heard that in another episode. I even have a creative director, Katka, who comes up with them, as if not only she, but she leads the creative processes, so I dont even do that. Im still a bit of a strategist and of course Im somehow present in each of those campaigns, but Im not basically the head of everything thats created here, but I admitted that Im the mascot of PS:Digital. And that is actually a consequence of the fact that right now I have to value words very much, because I am not actively building my personal or personal brand in order to translate it into Slovak at least once. I am not actively building it so that I would like to have it, but as a result of my public appearances, my campaigns, my lectures and my overall work, I am building my personal brand. So I agree with that, and yes, you are right that many, many clients come to us because of Peťo Šebo and yes, I will be happy and that one day they will come only because PS:Digital as a whole is great, but I understand that people they would rather identify with a specific person than with a company. How to build a personal brand? Gabo Well, I wouldnt contradict you here, but rather that the personal brand, or the personal brand, is very often narrowed down in my opinion today, that I have a LinkedIn profile, I have 10,000 followers there and I make a post there every 2 days , so Im building a personal brand. Peto Well, I dont have them, I dont have them, I dont even put anything there. Gabo Okay, but I dont think thats the only thing, just the fact that you, like Peťo Šebo, go to conferences. Peto Yes. Gabo You organize conferences. You go to. Peto Since no one used to invite me, I started organizing them myself. Gabo So you started organizing them yourself. I dont know, you go to different types of I dont know events, you organize events yourself. Peto Of course, and to universities. Gabo To universities. Peto Yes Yes. Gabo And now I dont know anything else. Peto To Teleran. Gabo You go to Telerán. Peto We almost forgot that. Gabo We almost forgot that exactly. Peto Yes. Gabo And that, in my opinion, is that you are actively building your personal brand, just not by posting a status on Linkedin every two days. But you go to Telerán and you build your brand there. Peto Well, this is exactly the fork in the road and Im glad that were talking about it, because there are people, for example Gabo , who, and not now, I mean it in a good way, who really seem to need to work on it, I want to say it politely, but I dont want to touch you, hey, that you would like to be talked about more and you were a little more famous and a little hey, but thats why youre on this podcast and everything, well. Gabo Clearly. Peto Which is fine. Ive never had the ambition to be extra famous, or even actively, precisely because I dont actively write. You know that I, for example, I dont know, I was in Televízne noviny on Markíza, I dont know, three days ago, hey, but I wont post about it on Linkedin, that Markíza was here to film about me with me, not about me, she made a report with me about what I think about Elon Musks antics on Twitter, hey, thats not going to happen, because Ill say to myself, well, whoever saw me in the Marquis, this will strengthen my personal brand, but I myself I dont want to brag about it, its embarrassing for me to brag about it myself. Gabo But then again, in my opinion. Peto Thats the difference. Gabo Youre looking at it terribly wrong, as it were. Peto Well, excellent. Gabo Because, because Im telling you. Peto I look bad. Gabo Building a personal brand is not about bragging. Peto Well, thats where Im heading. Gabo Building a personal brand is that you build your own in a systematic way, as you build a brand for brands, that you want a certain positioning, and that brand should say this and look like this, and this is the target group. The same applies to a personal brand, only it is tailored to a specific person. Thats not bragging. I dont even say it when were talking, now Ill say realistically that we cover it as a service for several of our clients, mostly CEOs or some top managers, and its not about that manager giving every 2 days that and now I was in Marquis and now we had the best economic results. Its about something else entirely. Peto Well, thats where Im heading, that there are also people who think thats it, that when something fart happens around them, Ill put it now, that Ill make a story about it on Linkedin, on Facebook. Im actually going to make a YouTube video where I talk about what I said, you understand, and I find it terribly strong and I find it terribly funny, and here I simply do not agree with Filips statement that when you already feel that you are you to be upset, because he wasnt thinking about people, he was thinking about brands, so I would be upset and sick of it, I wouldnt be happy that its good. Gabo But what you say, that you find it funny, is, in my opinion, the systematicity, and that is what I agree with Filip, that it is about the systematicity because. Peto Otherwise, its great that, listen, were finally arguing with a guest whos not sitting here, because we didnt have this concept yet. Gabo But he would hate us somewhere after that, so. Peto Sure, thats true. Gabo I want to return to him normally. Peto Pay back. Gabo I return it with a positive positive, that in my opinion its systematic, because its about having some content, okay, so you were on the Marquise, so those who watch the Marquise saw it, but okay and whoever doesnt watch Markíza, let him find your opinion on Linkedin, let him find it on Facebook, let him find it there. Peto And thats where I come across that its embarrassing for me now to cut the 8 seconds that I was cut there, in that one and a half minute reportage. And I, that I should push it, that this bothers me, and well, there are people who dont mind, there are people who do. And it bothers me when someone builds a brand in this way, that they actually tell everyone everywhere what is happening around them. Hey, I dont know that I was giving a lecture in Croatia at an international conference. Wait, Im saying this now to list things I dont normally talk about. Well, I didnt think it was a photo from Split, that it starts in a moment. Im already after the conference, keep your fingers crossed. Its enough for me to have been there. Those who saw it, saw it there and excellent and done bye. Gabo But then again, I think youre narrowing it down to the point. You were at a conference in Croatia. You had some kind of presentation there for some message to the people to whom you said these things. Peto Yes. Gabo And now there are two things how you can process it. The first is that you make 10 faces like you are at the biggest conference in Croatia, as everyone there is listening. Peto She wasnt the biggest, she was. Gabo And everyone fell on their ass because of you. I agree, its kind of funny and a little embarrassing. Peto Yes. Gabo But, when you have a message about that, I dont know that the new marketing trend is TikTok, Im making up my mind and now process that message and now put it, as it were, on your Linkedln and on your TikTok, so that people would the way, dont forget , that the new marketing trend is TikTok. You dont know that you talked about it to 300 people in Croatia and you pass the message on. Thats what Im talking about. Peto Well, we agree on this, Im just saying that in my opinion, building a personal brand of a personal brand is much healthier when other people say that Peťo was excellent at that conference, than when I say it. Gabo Yes, but you have to help it, people have to know you were there first. That means thats the point. Peto After all, those who were there know that I was there. Gabo Well, lets move on. Peto Lets move on. Basic rules for building a personal brand Gabo For those who are thinking about building a brand of their own over time, a few basic rules are important, and we will not sound like a marketing scientist, but we will understand it very simply. The first thing to realize is that classically, who is your target group, that I dont know, Ill give an example. Like, when youre a lawyer and you want more people to reach out to you, you have a tiny law office, so youre like, okay, thats cool, like talking about yourself, but like who are your potential clients. If they are people from Bratislava or I dont know companies from Bratislava, then focus on them and you dont have to do your promo anywhere other than outside of Bratislava. This is a simple rule, and therefore also what the target wants, what she wants to hear, what content, etc., etc. The second rule. Realize what you want to talk about, that is, what is your key message. I want to talk, Im a lawyer, I deal with GDPR, because were dealing with it right now, so I read something about it. This means that of course I give some content through the example of GDPR. Second thing. Systematicity. What Peťo calls embarrassing must be done, it must be done systematically for a long time, because as Filip said, when I refer to him, if you do it once a month, it is completely useless, no one will know about it, you must do it much more often and more frequently, because you dont interest people so much that they get to it. It must have some frequency. And the third thing, and this would be, Peta, I hope that now its like youre nodding your head and saying that now Ive finally said it. Make value-added content. This is, in my opinion, a very basic rule, that it is not enough to post a lot and add a lot of photos and a lot of stories and do it everywhere, etc. but that content should give people some added value. Yes, and when you take a picture that you are at a conference in Croatia, how great it is there, it is not an added value for your user who will see it. Peto The viewer. Gabo But if you give it the added value that I just talked about, that according to the latest survey in Slovakia, there are over a million people on TikTok, that is added value for the person who is of course interested in the marketing content, and this is the basic rule. Peto Okay, but then thats not building that brand. Gabo And what is it? Peto All right. He will write about you an important magazine that you recognize. What do you read foreign? Gabo The Economist. Peto Economist, hey will write about you. And now my view of the thing is, wow, Im in the Economist, so Economist readers will know that Im cool, and your view, Im not saying that you would do it, but your view of it is that Im going to write everywhere that the Economist wrote about me and I will add what I said there. And this to me, Im not saying its a bad approach. Im just saying that its embarrassing for me personally. Gabo Well, the bottom line is that, well, okay, if the Economist wrote about me, Id take it for granted. Peto I guess so too. Gabo OK, but the bottom line is that you already know, now Im giving an example, that now I dont know if it was yesterday or the day before yesterday, there was a day that its called Equal Pay Day, I dont know, maybe you caught it, that it seems to be resolved the fact that women earn less and from one day on, its basically as if they no longer get paid for their work, because they get less. Like it was such a milestone. And now Linkedin, especially Linkedin, was full of it, as if everyone seemed to add to it, like, wow, how unfair it is, and lets focus more on how much women earn and so on, which is super correct, as if for me completely what a great topic. But what I mean by that is that if you want to be at home with the topic or you want to show that you have Equal, its not enough to say that yesterday was Equal Pay Day and now put some link to an article about it writes, but that the added value must be brought here, that the person who wants to follow you. Peto You mean an opinion. Gabo Well, it doesnt have to be just an opinion, it can be anything, I dont know, ok, and now I dont know, according to the latest study, its true, its true, we have data from Slovakia, they say, or some incident, anything that takes this topic one step further and that is the added value of the content. The best personal brand in the world Peto And who do you think is the best personal brand in the world today? I mean, I dont mean celebrities, I mean business. Gabo From the awerness point of view. Peto Yes. Gabo That about whom he is being talked about. Peto Yes. Gabo Now I am not saying that it is in a positive sense and so on. Peto Yes, except the brand. Gabo Elon Musk? Peto Definitely. Gabo Elon Musk for sure. Peto Definitely. Gabo And Kanye West now, but quite in a negative sense. Peto For me, Elon Musk is like a total hottie. Despite the fact that he is a total psychopath, we can probably agree on that. Gabo Is an. Peto He is of course a great visionary, we also agree, he is very much like a rich person. Gabo The richest in the world. Peto To the end. Gabo has this screwed up, be careful, but his personal brand, hey, his personal personal brand is not something that even two or three years ago I would have said to myself, wow, that I would like to work for him. I wouldnt want to do anything for him today. Gabo I agree and thats an example of how not to do it, you know. Peto Well, lets say that it is not enough for you to have awareness, I already said it here in some podcast, but I will repeat that the position of the brand in this case of your personal brand is that awareness, that is, awareness of you and associations and these 2 together they form the position of the brand as well as the personal one, and Elon Musk, in my opinion, has flipped into a situation where everyone is talking about him, but most are already talking badly about him. Gabo You said it beautifully, I even have it written here. Peto Well, read what you have. Gabo In other words, personal branding has two goals. First, the potential customer knows you exist. Peto This is called awerness. Gabo Exactly, but Im putting it into human speech now. The second, potential customer considers me a top expert in the field. Peto Thats called an association. Gabo Exactly. We said it beautifully here, but thats exactly the point, as if the first one isnt enough, that if youre going to just get on peoples nerves and pop up everywhere, then yes, youve accomplished the first goal, and the second is that they associate you with being a moron. Thats not enough, they should associate with you, that if you want to do business together, we talked about the example of a lawyer who wants people to hear more about him and talk to him more. Peto Thats what a PR-ist is called, isnt it. Gabo Yes PR-ist, you just have to talk more about your topic. Peto They have to believe that you are a good PR person, that is, they have to know that you are, but they know that about many people, but they have to think that you are the best. Gabo Well, thats it, now were going to get to the content and now were going to slow down a little bit into content marketing. For me, thats the content, that you produce or tell people something that moves them in that given topic and educates them a little like this podcast. Peto What does Filip think about it? Gabo And Filip is not here. Peto I wanted to give this forum because usually, usually we have a guest here, whom we let to speak, after fifteen minutes. Well, nothing, he could have seen it, if Filip hadnt been chasing us after the podcast. Gabo How about we call him. Peto He could sit here, he could sit here, unfortunately unfortunately. Gabo He was unlucky. So he started as if to name some specific names. Recently, there was a survey on Slovak Linkedln, which was devoted to Slovak CEOs, with those who are the ones who are the most valuable or the biggest influence, if I say so, the biggest influence on Slovak Linkedin. Peto There it is even calculated that how much and what monetary value is their output. Gabo Well, one could sort of argue about that. Peto Lets discuss it, because in my opinion, the survey has 2 problems, that it concerns LinkedIn, which simply cannot be correct in principle. Gabo You are a terrible hater. Peto Secondly, that he invents some virtual sums. What is Mišo Meško worth? 42,000 euros? Gabo Wait, I have it here. No, not 60. Peto 60,000? Gabo And now Im not sure if its like the value of his status or like the total of the statuses hes given over a period of time. Peto In my opinion, its the value of his kidney compared to the value of the kidney of the second in line and thats who. Gabo Maroš Chovan. Peto Maroš Chovan. Gabo He has 26 thousand. Peto He obviously has a weaker kidney. Im sorry, but come talk about the survey, because I only have 2 problems with it, otherwise its fine. Gabo Wait, but this way, I took a photo of the data, and this way, this value, honestly, I have no idea how they calculated it, and I tend to agree with you that its a bit like a Bulgarian constant. Somehow it is like in PR, but one day we will have the topic of PRs. Peto How much do you promise me? Gabo And so on. Peto You promise me how much, for a year. Gabo One day it will be, and its coming. Peto All right. Gabo And there is such a well-known metric, which is called Peto AVE, thats excellent. Gabo AVE I hear that I brought the client 30,000 AVE, so I tell him that. Peto We will explain it, because it is an excellent constant. Gabo And well get to it, please. Peto Well, come on. Gabo In the PR topic. Peto Well, come on. Gabo Up to the topic of PR. Peto Remember AVE, Ill ask Gab about it later. Gabo Hey, yes, but well come back to this. So when I come back, who has the most followers, thats probably who you would recognize this metric. Peto Yes, but I dont know how much one would cost. Gabo Who has the most followers among Slovak CEOs on Linkedin? Peto Thats some sample. Gabo Yes, Ivana Molnárová is the first one. Peto Yes, from the Profession. Gabo She has over 10,000, the head of Profesia. The second is Michal Meško, the boss of Martinus and the owner of 9200. Then there is Peto r Augustinič, Peto r Križan, Zaťko blah blah blah etc. etc. Its like some kind of ranking of those people who have influence. And then there is the calculation, that is, the value of the media space that they present with their statuses, Ill say it like this. And Michal is the first there, he has 60,000. Then Maroš Chovan has 26,000, Peto r Krútil, who is the boss of Sporka, did I say that right? Peto Sporky hey hey. Gabo So 20,000. Juraj Jurčík 15,000, etc., etc., etc., until we get to those who only have a few thousand. Peto And how much do you have? Gabo They are only CEOs, and now I am the CEO. Peto Are you the CEO exactly? Gabo So I was just looking to see where I was. Peto Exactly. Gabo And so on and there were CEOs who have more than 20 employees, so they didnt put me there. You would be there. Peto He wasnt, Im not the CEO either. Gabo Youre not even the CEO. Peto At all. Gabo Come on then. What am I arguing with you? Peto What would I do with it? Gabo But the point is, I dont have 20 employees, so Im not ranked. Peto Okay, and what do you mean by that, those who have a lot of followers on LinkedIn, I ask, or those whose kidney is the most expensive, have the best personal brand? Gabo Well, no, thats just some sort of evaluation of that. Peto No, Im really asking Linkedin besides that. Gabo Ill say it differently, right? Peto What do you think this proves? Gabo He talks about the fact that those people, as if they work regularly and systematically on their personal brand, and I would not make light of it at all. Because now I really mean that, for example, in the position of CEO, and it is, in my opinion, even today customers expect that the CEO is somehow the leader of the company. Peto Even with the face, that face. Gabo The face, and that it can be seen, that as if this makes a lot of sense to me. And I, for example, Ill say it honestly, its great where the CEO is a great manager, when he generates that profit and so on, but I think that at least in those companies that are as if, Ill call it, that they have some influence on the company. We talked about the political activism of companies and the like, that I think the CEO should be heard. He should be visible, he should be the face of the company, and part of that is his personal branding. Peto Ok, I agree that when a company has a strong and visible, and now strong from the point of view, positively perceived and visible CEO, it helps the company itself, I absolutely agree with that. Gabo So even if we help ourselves, as it were, with the numbers from the survey, and we actually already dealt with those last time, and that is the Harvard business review survey, as if on a sample of Americans, or so we personify it somehow, basically, as if people there said that two a third of 68% of people expect that the CEOs, as if they will be the leaders of the company, that they will be visible, and when they were then asked who is the best spoke staff, the spokesperson of the company, as if unsurprisingly it turned out that as if the The CEO, that as if people expect that when it comes to some important topics and so on, that they will actually see the CEO, that somehow, as if the spokesperson of the PR-stu but that the CEO will be the one who will be the face. Peto You know what about this, I have 2 such short examples for this. The first one is that you, as a political marketer, will probably confirm to me that it works in the ministries, maybe not anymore, but such a division of tasks worked that positive news is announced by the minister, negative things are announced by the spokesperson. Gabo Yes, and it even has a level upgrade. Peto say Gabo That in office at the government level. Peto Yes. Gabo Positive things, as if the prime minister says, negative things the minister. Peto Okay, but as far as the Ministry is concerned, this is the sequence. Gabo Yes, so its always like the below. Peto That was one thing and I forgot the other, so you go. Gabo No, but I want to say that if we look at the practice, that these numbers, which I think are in Slovakia, when we return to Slovakia, as if the CEOs, who are naturally leaders and naturally represent the brand and I think even help the brand, how to sell it, that when we return to Michal, it is as if Martinus is associated with him, and I dare say that at least with some target group, as if the positive brand of Martinus is also associated with Miša Meško himself. Even if he perceives it. Peto Definitely. Gabo That it is, and there are quite a lot of these companies in Slovakia. Such examples where you can say that the owners or the CEO is the leader of the company and helps the brand itself. Peto I already remembered because you told me. I have to admit that now, for example, like in Meta, hey, there are big problems in Facebook and they are going to fire eleven or how many thousand people, so that Mark Zuckerberg stood in front of the camera and said, this decision goes to me, because I am the main owner, I I am the CEO of the company and I make this decision because we need to save money. And thats extremely sympathetic to me, whatever you think about him, because hes the face, even though hes doing well and introducing a new product and a new service and a new network, but he stood up for that company, even though hes communicating a very negative thing. Gabo Okay, lets go back again, maybe one level closer. That means, I will say it differently, if you are in businesses, which I think are, I will call it, that you provide perhaps B2B or some kind of consulting service. Peto They are relational. Gabo So, in my opinion, you are addicted to that personal brand today. Peto I agree. Gabo So I used the example of the lawyer, and it refers to the fact that the amount of PR-hundreds, any freelancer, in my opinion, depends on the personal brand. Why is a personal brand important? Peto But please come to our agencies. Do you know digital PR advertising agencies in Slovakia? There are hundreds and hundreds of media. Gabo Yes. Peto But do you really remember the one you worked with or remember, the one whose CEO or some representatives you see hey, you hear in a podcast, you see at a university, that is, you see a lecture at a conference. You read his article, his opinions, because otherwise those agencies differ from each other only by the logo, hey, because we all say about ourselves that we are the best, the best services, personal approach, we all have exactly the same thing written on the website, so I absolutely agree with you, that the distinctive personality of that agency actually helps it to find its way, which three or four people I want to talk to about cooperation. Gabo Yes, this is important even for the big agencies, I agree, but I have to, but with the big agencies, the brand usually already has clients that you definitely still have for PS.Digital, but not for Pet Šeb, if I put it this way. Peto Clearly. Gabo But for what. Peto From the beginning, yes. Gabo But the smaller the agency, the more start-up. Peto It is needed all the more. Gabo That is even more important than the brand. That means, but it actually applies to all areas, and now we all say that we need to work on it, and now I understand that today we talked about the systematicity, but that it is necessary, that it does not fall from the sky, as it were, and it is necessary, as it were, to solve that I really say okay. Maybe it doesnt do me any good to put something on Linkedln twice a week, I look sour like Peťo, but well, not everyone is in a position like Peťo, that he has already earned money and everyone already knows about him and invites him to Croatia for conferences, if you are not in this position, then it is as if it is necessary to tighten up a little. Work on it a little, devote some of your time to it. Peto Energy. Gabo And energy and saying okay this is my platform. Im going to do this type of content and Im just going to write about what Im doing, speak, talk, go to conferences because its just different, otherwise the phones just wont ring. Peto And then you have a situation where you have, for example, an agency, but after two years you go to brand it and all you have left is the personal brand, Gabo Tóth. Gabo The only thing that doesnt change is that it wont brand itself yet. Peto Exactly and you say to yourself, I can shit on the whole agency. Even so, I change my name all at once and someone still hates me. Im going to make a private TikTok and share my thoughts on TikTok. Friends, if you havent followed Gab on Instagram yet, get out of it. Gabo Thats what I wanted to say. Peto Go to TikTok. Gabo gives such pearls of the spirit there, follow him on TikTok until you are PR marketing, advertising, you will be completely knowledgeable about the world. Gabo I think that we can now reveal the cards that why this whole work was created in the first place. Peto So Gabo can say he has TikTok. Gabo So I can say I have TikTok. Peto But personal friends, not that he wants to help his agency. Gabo Wait, I have it there, its not there that Gabriel Tóth and the title. Peto I know what you have there and three dots, the new name of the agency. Gabo Yes. Peto I know its there. Gabo Well, Im sorry. Peto But be careful, Gabriel Tóth is there. Gabo Well, lets get back to the point. Peto The bottom line is that Gabo has a new TikTok. Gabo Everyone on TikTok and everyone should follow there. I dont know if youre talking to me now. Peto How many followers do you have? Gabo You are the only one who seems to have liked there for the last time. Peto But because I like you, because I want to help the algorithm, I even finish watching the videos, do you know how much energy it takes? When you say there, (???) things, but I tell myself, Ill watch him. Gabo But thats another goal. Peto Let the algorithm be. Gabo But thats another goal. Peto I know, I know, let the algorithm think that even such a prominent TikToker as Peťo Šebo even watched it. How many followers do you have on TikTok now? Gabo I dont know, little, still little, 20, 30 and I just started, now I have 3 videos there. Peto Otherwise, you noticed that while we are only in a hurry, we have now released the data for October TikTok, PS:Digital and HTT+ at the beginning of November. Gabo I didnt see it, but thats how it is. Peto Wait, and what I want to say. Gabo But lets go back, Im following you, theyre great, and follow PS:Digital right away. Peto Yes, thank you, but what I mean is that you remember the podcast when we had about TikTok, the gospel about TikTok and I said please give Gabs agency a follow and you know what happened? That you grew from 12 to 20. Gabo The fact? Peto And you are the jumper of the month because you have a 60 percent increase in fans. Gabo I have to put that chart on Instagram. Peto You are the jumper of the month for October on Slovak TikTok. Gabo Where can I find that chart? Peto On Facebook PS:Digital. Gabo All right (???) Peto And of course TikTok PS:Digital and LinkedIn PS:Digital. Gabo Okay, Ill download it. Peto But you see, I made you, I made you a moon jumper, dude. Gabo Normally I look forward. Peto You see. How could you miss it, because we put it absolutely everywhere. Gabo Well, thats exactly it, so lets go back to the introduction, until youre sick of it, youre doing it poorly.
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