ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationships with stakeholders. An ethical corporate identity, in particular the perception of a company as ethical and socially responsible, positively influences employee behaviour and engagement. Artificial Intelligence (AI) has revolutionised business management and offers innovative solutions to improve decision-making, efficiency, and transparency. Integrating AI into corporate governance can improve risk management, compliance, and accountability. In the digital age, social media are key in building and maintaining the brand voice of businesses. With the advent of AI, new tools such as Chat GPT have emerged to simplify and accelerate content creation, including social media posts. However, achieving satisfactory brand-voice results using AI requires careful analysis and extensive, representative data that travels into the prompter. Although AI-generated content is fast, it should be vetted by experienced experts to ensure it aligns with brand values and brand image. Although Chat GPT promises to generate content and brand-voice, its successful use requires collaboration with experienced experts and thoughtful consideration of its use in building and maintaining an authentic and effective brand-voice. KEY WORDS:artificial intelligence, brand communication, brand perception, brand-voice integration, social media marketing 04_MURAR-et-al_CT-1-2024Download DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.4 The post THE IMPACT OF BRAND-VOICE INTEGRATION AND ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA MARKETING appeared first on Communication Today.
ABSTRACT:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be des
ABSTRACT:Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance
Sociálne siete a nástroje pre médiá ako Facebook a Twitter sú dnes neodškriepiteľne najdôležitejšími kanálmi pre interakciu so zákazníkmi a vašou firmou. Nemôžu sa ignorovať (a nemali by sa), pretože tu sa zdržiavajú vaši zákazníci. V tejto časti sa ako n
V rámci workshopu, ktorý bol organizovaný ako súčasť akceleračného programu startupov Startup centra UVP TECHNICOM bol predstavený účastníkom jeden z najpopulárnejších marketingových frameworkov súčasnosti Rámec See-Think-Do-Care, ktorý kombinuje cieľové
prejsť na článokAbstract Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebr
prejsť na článok