Successful Marketing Ads for Your Business

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BEYOND DATA: STRATEGICALLY LEVERAGING CONSUMER METRICS AND MARKET SIGNALS OF BUSINESS PROSPERITY IN THE CONTEXT OF MARKETING COMMUNICATIONS

ABSTRACT:In the dynamic environment of global markets, understanding the complexity of the relationships between economic indicators and consumer behaviour, which can be deliberately influenced by targeted communication activities, is becoming a decisive

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THE IMPACT OF BRAND-VOICE INTEGRATION AND ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA MARKETING

ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationshi

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The success of AKCENTA CZ in 2016 was the result of its acquisition of foreign markets

The year 2016 was a successful year for AKCENTA CZ. Its net profit exceeded its expectations, mainly thanks to the successful acquisition of foreign markets which the company actively entered in the previous years.

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Disappointed by Your Leads and ROI? Here are 5 Event Marketing Strategies How to Improve It!

According to the latest surveys (Bizzabo, Forrester), we can see that the event marketing gains popularity even more. According to Forrester, 24% of annual budgets of marketing directors are spent on events at minimum. Moreover, Bizzabo provided a valuabl

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CODES OF ETHICS AS A MARKETING COMMUNICATION TOOL: THE IMPACT OF CODES OF ETHICS ON THE BEHAVIOUR AND APPEARANCE OF EMPLOYEES

ABSTRACT:Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance

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