Short-form videos took over the internet like a storm. Anyone remember Vine? The original short-form video service, allowing its users to post 6-second loop videos, shut down due to its inability to meet markets needs. Thats when TikTok entered the scene becoming a serious competition for platforms like Instagram. In 2020 the app changed social networking and became the most downloaded app. Short-form videos in their bite-sized nature perfectly matched the decreased human attention span and made it even shorter. Marketers learned to capture viewers attention in seconds to keep them on the hook. To keep them scrolling, learning, purchasing… TikTok App was originally called Musical.ly and focused primarily on lip syncing. The entertainment nature of the app still persists, however, now, the users can get more creative creating different types of videos. Platform has quickly grown into a major competitor of other social media networks forcing them to assimilate their tools. In August, 2020 Instagram released Reels, which became the most successful version. TikTok gained sympathy thanks to its unpolished content. Content types appearing on TikTok give brands the opportunity to spread very native ads while implementing their products or services into a day to day life. The app offers in-app music, fast edits and the ability to voice-over the video quickly. The video length extended from 15 seconds to 10 minutes. Along with other features, this app allows you to duet a video of another creator, live-stream, use TikTok sounds or reply to another existing video. Brands can use the apps unique nature and create hashtag challenges, run ads or partner up with influential creators. IG reels Instagram is an app with a long history and is one of the most used social networking platforms. Since its release, the app has changed a lot. Throughout the years it introduced DMs, IG stories, carousels, IG TV and much more. Theres no doubt this app is very popular among content consumers, content creators and marketers. However, with the introduction of TikTok it had to change the game a bit and adapt its features according to its rising competition and thats how IG reels were born. This tool offers similar features to those of TikTok. Brands used cross-postng which was then immediately regulated by IG algorithm which deprioritized any videos with TikTok watermark. Nowadays, reels are IGs most popular feature. Even though they are very similar to TikTok, reels can be used as an extension of an already existing IG account. They are also prioritized in “for you page” and gain more audience interactions. Audience Both of these platforms supported the rise of vertical videos which are specifically designed for smartphone users. But what about the audience? TikTok is widely used by younger people, meaning Gen Z will be primarily your audience. Also the content is different and is more fun, natural, comedy and represents a true daily life. However Instagram also has an audience mostly consisting of Gen Z but this platform is nothing unknown to Millennials as well. The content is more polished, eye-pleasing and creators devote lots of energy to their aesthetics. However this doesnt mean other generations do not use these platforms, their presence just isnt that significant. The choice of the platform youll want to use depends on the way youd like to communicate your brands message and which audience youd like to target. Have fun creating successful content and building your own loyal community. The post IG reels vs. TikTok appeared first on Moodive.
Krátke videá prevalcovali internet. Kto si pamätá na Vine? Platforma s krátkymi videmi, ktorá umožňovala svojim užívateľom nahrávať 6-sekundové slučkové videá, bola zrušená kvôli neschopnosti prispôsobiť sa trhu. To je chvíľa, keď TikTok vstúpil na scénu
prejsť na článokTikTok je platforma sociálnych médií, ktorá používateľom umožňuje vytvárať a zdieľať krátke videá, zvyčajne s hudbou. Platforma, ktorú v roku 2016 spustila čínska technologická spoločnosť ByteDance, sa v posledných rokoch rýchlo rozrástla a stala sa popul
prejsť na článokNa dôležitosť video obsahu stále viac tlačia aj svetové sociálne siete. Nie je žiadnym tajomstvom, že video sa stáva základom marketingových stratégií na sociálnych sieťach. Obrovské množstvo dostupných formátov a miest pre video na sociálnych sieťach to
prejsť na článokK základným sociálnym sieťam, ako je Facebook, Instagram či Youtube, patrí už nejaký ten mesiac aj svieži TikTok. Keďže je publikum tejto platformy ešte mladšie ako na Instagrame, funguje na tejto sociálnej sieti už od roku 2019 aj magazín Hashtag.sk. Ten
prejsť na článokTikTok – buzz slovíčko dnešných dní pre všetkých marketérov. Veľa značiek sa predbieha aj na Slovensku v súčasnosti v tom, kto bude na TikToku skôr alebo kto vytvorí lepší obsah. A vy si možno práve teraz lámete hlavu s otázkou, či by ste na TikToku mali
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